Leading Mannequins | GQ | April 2012 |
[…] It is important to point out—because no one will come right out and say it—that the purpose of a day like today is to steer a guy like Armie [Hammer] toward the fashion-icon status of a guy like Ryan Gosling. Gosling is now the gold standard of personal style. In May of last year, he showed up at a dinner in Cannes wearing a custom Ferragamo Prince of Wales suit with two-tone shoes, all of his own choosing. Two days later, he was in a navy pajama top, cream slacks, and wingtip shoes.
That evening, he walked the red carpet in an azure Ferragamo tux that shimmered like a tuna fish. Amazing. The Gosling phenomenon is curious, though, because he achieved the status without going through any transitional phase whatsoever. One day he was in a Harley- Davidson-logo tee, sporting a floppy forelock. The next he was in brocade Ferragamo with velvet lapels. He became iconic by looking iconic, and now every publicist wants her client to have a closet like Gosling’s, in hopes that a career like his will follow.
Attributing causality to violent changes in dress is usually easy: It’s a new girlfriend, entry into a new weight class, or, in the case of actors, a new stylist. But none of this applies to Gosling, who enjoys an active dating life, maintains a steady BMI, and doesn’t employ a stylist. It’s as though he skipped puberty. Whatever the secret, he’s the actor who best represents how powerful the mantle of style icon can be. Ilaria sums up the GoslingTouch™ in this way:
“He has that mix of not giving a fuck and at the same time really giving a fuck.”
Sartorial charisma, you could call it. Good luck replicating that at home.